Boost Mixed Chicks website by 10% in one month by creating an offer that will entice customers to visit the site and purchase more product.
Free t-shirt and more with membership sign up by March 31st
Call of Action
Sign up for membership: “Click the yellow button to be a part of this curly revolution”
The email will target women ages 25-38 located in urban and suburban areas. Women in their twenties and thirties are likely to check their emails at least once a day. If they receive emails from Mixed Chicks it is because they are looking for good deals. To appeal to our audience we will write in a friendly and confident tone, echoing that of a wise, older sister. This will instill confidence in our reader that we are here to help and can relate to her hair traumas.